Description
In the 70s, while Japan was enjoying an enormous acoustic guitar song boom as it was happening in the USA and some European countries, Aria guitars started to develop original new design electric guitars.
In 1975 “Aria Pro II” brand was launched. It was dedicated to electric guitar productions in order to bespeak a clear distinction with other acoustic and classical guitars which was being produced under the name of “Aria” brand, and it was named with all heart of that “PRO” for maintaining a professionalism, and “II” for being one step ahead.
As Aria enters its sixth decade, its passion and dedication to guitar making remain as strong as ever. It also means a wealth of experience and acquired expertise. The core value remains the same today to constantly strive to achieve a higher level of excellence, quality and value for musicians.
